2025-06-06 Design Shanghai Forum: FotileStyle × TASACI
Recently, FotileStyle, a high-end smart home customization brand under Fotile Group, debuted its new "Emotional Aesthetics" concept at "Design Shanghai".
At the same time, FotileStyle and Tsinghua (Qingdao) Academy fo Arts and Science Innovation Research Colour Institute (referred to as "TASACI") officially launched the "Emotional Color Design" joint research project, focusing on the emotional value and application expression of color in smart home scenarios.
The project aims to jointly explore a more humanistic aesthetic system in high-end home spaces.
// Cross-border integration
Innovative color is the core element of emotional design. It is not only a visual symbol but also an "invisible language" that connects products with users' emotions.
It directly affects users' psychology, cognition, and behavior. To achieve emotional color design, it is necessary to accurately understand user needs, grasp usage scenarios, and respond to social emotions.
By skillfully using color, products become a natural extension of emotions. This design concept transcends traditional aesthetic considerations and transforms color into an important carrier of emotional value, establishing a deeper emotional resonance between products and people.
Professional sharing by Teacher Song Wenwen, Director of the Color Laboratory of Tsinghua Art Academy
Relying on the profound accumulation of TASACI in color science theory and industrial application fields, as well as FotileStyle's rich practical experience in the smart high-end whole house customization market, the two sides form a perfect complement to each other.
They will jointly focus on the innovative integration of color psychology and home design, accurately capture the emotional needs of contemporary families through scientific color research, redefine the emotional connection between people, space, and color, and jointly promote the transformation of home color design from experience-oriented to scientific and systematic development.
// Innovative research: Redefining the home color system
FotileStyle and Tsinghua Art Academy Color Laboratory will take "emotion" as the entry point, pay attention to the actual habits and market trends of terminal designers in color selection, and systematically study the relationship between color and emotion.
The project aims to explore how color can better serve individual emotional expression and spatial atmosphere creation, injecting more humanistic care and aesthetic thinking into high-end home customization.
At that time, the two sides will jointly develop a unique color system of FotileStyle that combines scientific logic and aesthetic value. This will also be the first systematic, professional, and logical whole house customization CMF classification and application guide in industry-academic cooperation.
// Color reconstruction: Initiating an emotional revolution in home design
When the home space can actively respond to the emotional needs of the occupants, the connotation of design is also quietly extending. This is not only an update to traditional color classification methods but also a deep exploration of the association between color and emotion.
The construction of this color system strives to bring value to users at three levels: creating a warm and pleasant spatial atmosphere through scientific color matching at the emotional level; optimizing the spatial experience through reasonable color collocation at the functional level; and helping users present their own life attitude and aesthetic orientation through professional solutions at the individual expression level.
At the 2025 Design Shanghai Exhibition, FotileStyle's flagship new product "Dongting" series achieved a deep transformation of natural colors. The product research and development team carefully observed the color changes of the lake surface, water body, and lake bottom when light is projected onto the lake water, and innovatively developed a "condensed water reflecting color" semi-transparent full-matte coating process, making the cabinet doors show delicate gradients like the shimmering light of a lake surface under different lighting conditions. More profoundly, it is a modern translation of the Eastern philosophy of "unity of heaven and man". The exhibition has received extensive attention.
This collaboration between FotileStyle and Tsinghua Art Academy Color Laboratory not only marks a key step in the field of emotional design and color science integration in China's high-end home industry but also demonstrates a grand vision to enhance the happiness of millions of families with wisdom and aesthetics.
On the dazzling stage of Design Shanghai, a new aesthetic channel of smart human settlements has been opened and is surging forward, with emotion as the source and color as the compass.
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Article source: Xinmin Evening News
