2021-01-26 The research on the blessing culture of the Spring Festival ceremony

Happiness is one of the goals that mankind has been pursuing for thousands of years. It can be said that the history of human civilization is a history of pursuing the development of human happiness. Different civilizations have different definitions of happiness, and different times will explore happiness differently.

 

As an important branch of China's excellent traditional culture, "Fu culture" runs through the cultural and historical development of the entire Chinese nation. "Fu culture" carries the Chinese people's pursuit of a better life and their yearning for harmony and harmony. The study and interpretation of happiness culture is an interpretation of Chinese people's understanding and pursuit of happiness.

 

TASCII, together with the school of Social Sciences of Tsinghua University, has carried out research on the representation of Chinese blessing culture from the cognitive and psychological levels and from the perspective of color culture. Starting from the design image of small pot tea and Prince Gong's residence, the cultural significance and traditional values conveyed by the "blessing culture" of the Spring Festival, the "red" of the Spring Festival, the sense of happiness, social relations and the "first blessing in the world" have been explored.